Chinese outbound travel
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Firstly, I am going to start whit a short description about the Chinese market nowadays. Chinese market is growing day to day sin 1990, when the amount of Chinese tourist are approximately 10 million people and now, 25 years later they have become in more than
110 million people. Another interesting thing that we need to consider is that Chinese tourists are the people who more money spend in his holidays, they used to spend around 1.200$ when they go shopping which makes Chinese tourist in one of the most interesting consumers for our companies.
Chinese tourism market had generate 170 million USD last year and this amount is growing as fast as Chinese people decided to spend them holidays out of China. In one hand we can see that the Chinese tourism is losing so many consumers in his common destinations like Hong Kong and Macao because nowadays Chinese people decided to travel to new exotic places, like EEUU and Europe, to cities like Madrid, Barcelona and Amsterdam where the amount of Chinese tourist is growing every year.
Secondly, we are going to describe how is the Chinese tourist. They used to have an international trip once a year, normally with their family and friends, just the 15% decided to travel alone. They used to travel in the Chinese new year (Golden week) and during October because there is when starts the national holidays. The age of these travelers are between 25 and 45 years old, and they used to prefer destinations with direct flight from China. The most of the Chinese tourists expend 2-3 nights in each destination and they used to have problems to speak in english. Besides Chinese tourist loves to enjoy the local gastronomy and visit the most representative places in each destinations.
If we focus in how Chinese tourist plan them trips, we can appreciate that they used to go to 4-5 stars hotels and they organize their trips with some web sites, just the 30-40% of the chinese tourist reserve them hotels with travel agencies. Their favorites destinations are used to be the cultural and historic places.
Thirdly, in this point we are going to talk about the hotel preference of the Chinese tourist, which hotels are more attractive for them. Free Wifi is one of the most important thing for a Chinese tourist and also a flexible and effective hotel service, they want to find Chinese food in the restaurant especially for the breakfast, they also used to eat at the hotel so is important for them to have a good restaurant in the hotel. Besides They like to find some information about the city where they are in Chinese and some recommendations to go shopping also in Chinese, another important thing for this tourist is to find adapters for them Chinese phones.
To conclude, I want to talk about the last trends in tourism for Chinese people. The market is changing, nowadays, Chinese people decide to have more relaxed and long trips than a few years ago when their trips were more cultural. Besides Chinese people like to participate in some traditional activities from the place where they are visiting.
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Europe is a huge continent where the chinese tourist can find a great fan of interesting places to visit. They can choose between so many kinds of tourism for example, historic tourism where they can go to beautiful places like Rome, Athens or Granada or they might be prefer to travel to the centre of Europe where they can find so many facilities to trip to different countries like Germany, The Netherlands, Switzerland, Belgium because we have a really good transport services to go to so many places with a lot of activities and awesome cities where they will think that is in a fantasy place. Also for this special moments when you trip with your couple, they can also find greats opportunities to discover their prefect place with cities like Paris in France. Besides, they can choose between winter sports like ski or snowboard because Europe has some of the best places for these kind of sport in The Alps or in Pyrenees but it is a small part of all the activities related with sports that you can find here. But if their idea is spend the time in a relaxed holidays in the beach, Europe has the Mediterranean Sea where you can find thousands of incredible beaches with completely transparent water and paradisiac views.
All these exceptional cities and places are prepared for giving the best service for the Chinese tourist, they are nor going to miss their food but also they can choose a fan of our gastronomic specialities both modern and tradicional european food from all the different countries.
I am going to focus now on The Netherlands because is one of the most important place for the chinese tourism in Europe, apart the excellent services that they cane find here with a huge overt of specific hotels focused on the chinese tourist where they are going to fell like in the best of any hotel in China but with the european luxury services. Besides, when the chinese tourist where on the street they can find the basic sings to find the right way.
In The Netherlands, the most famous place to visit is Amsterdam where you have got many interesting things to do like visit the Van Gogh museum art or you can go shopping on the bigs avenues where you can find the most selective and exclusive shops like Louis Vuitton, Prada, etc.
But you can also go to the picturesque villages around Amsterdam like Volendam or Edam and also Giethoorn where you can find incredible canals like in Venice with the dutch typical houses next to the canals. You can rent a boat to live the experience more exciting.
Bibliography:
2012. “Tag - Turismo en Holanda”. consulted on 8 September 2016
Raúl García López. 2015. “Turismo chino (I), claves para conocer sus gustos y necesidades”. consulted on 8 September 2016
http://www.aprendedeturismo.org/turismo-chino-gustos-y-necesidades/
2015. “Tendencias del turismo chino emisor en 2015”. Consulted 8 September 2016.
http://www.attractchina.com/tendencias-del-turismo-chino-emisor-en-2015/
Jennifer Zhang. 2016. ”El turismo chino no es futuro es presente”. consulted on 8 Septermber 2016.
MIguel Llamazares Prada
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